SERVQUAL: A Measurement Approach for Quality of Internet Services in a Nigerian University

Keywords: SERVQUAL, WebQUAL, QoIS, Performance indicators, Users’ expectations and perception, Users’ satisfaction

Abstract

As universities strive to be among the best in the world the Quality of Internet Services (QoIS) they offer remain a major determinant to rank them globally. However, within the context of the Nigerian University, much is yet to be known about the QoIS on a daily basis. What exists is the measurement of the quality of service of universities’ websites, using descriptive statistics with either WebQUAL or an adapted version of the SERVQUAL model. This paper therefore, applied the SERVQUAL model with a different approach that included the Gap analysis theoretic and inferential statistics to investigate the QoIS of a university’s Internet infrastructure, which include the hardware, software, and other Internet and human resources from the perspective of those who use and maintain them. The qualitative and quantitative measurement theoretic was applied using the questionnaire and interview methods to elicit data from randomly and purposively selected users and administrators respectively. Data from a focus group discussion also form part of the data that was used to validate the patterns of users’ expectation and perception in the user log of 65,000 log items that were collected over three months. The final analysis of result, showed that user’s expectation(s) about the QoIS was low. In future, the potential value of the QoIS of U-INET will be investigated in a longitudinal study with a much larger sample size.

References

Abdulahi, F., “Measuring service quality in higher education HEDPERF and SERVPERF.” Marketing Intelligence and Planning. 24(1): 31–47, 2006.

Accounts Commission for Scotland, “Can’t Get any Satisfaction Using Gap Approach to Measure Service Quality?” Edinburgh: ACS. Retrieved from http://www.audit-scotland.gov.uk/docs/local/2000/nr_000627_ GAP_service_quality.pdf on 18/03/2017 @ 04:02am.

Aladwani, A. M., and Palvia, P. C., “Developing and validating an instrument for measuring user-perceived web quality. Information and management. 39(6): 467-476, 2002.

Aldridge, S., and Rowley, J., “Measuring customer satisfaction in higher education.” Quality Assurance in Education. 6(4): 197–204, 1998.

Alrwashdeh, M., Jahmani, A., Ibrahim, B., Aljuhmani, H. Y., “Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus.” Data in brief. (28): 104981, 2020.

Babiarz, P., Piotrowski, M., and Wawrzynkiewicz, M, “The application of service quality GAP model to evaluate the quality of blended learning.” In Proceedings of the 2003 IADIS International e-Society Conference, Lisbon, Portugal, 2003.

Borzemski, L., “Data Mining in Evaluation of Internet Path Performance.” In R. Orchard et al. (Eds.).: Wybrzeze Wyspianskiego. 27: 50 – 370, 2004.

Bouch, A., Kuchinsky, A., and Bhatti, N., “Quality is in the eye of the beholder: meeting users' requirements for Internet quality of service.” In Proceedings of the SIGCHI conference on Human Factors in Computing Systems (pp. 297-304), 2000.

Boulding, C. E., Woicik, J. C., Stragier, H., Cross, J. O., Rehr, J. J., and Sorensen, L. B., “DAFS - Diffraction Anomalous Fine Structure.” Japanese Journal of Applied Physics. 32, 198 -, 1993.

Candido, C. J., and Morris, D. S., “Charting service quality gaps”. Total Quality Management. 11(4-6): 463-472, 2000.

Chang, J. C., “Taiwanese tourists’ perceptions of service quality on outbound-guided package tours: A qualitative examination of the SERVQUAL dimensions.” Journal of Vacation Marketing. 15(2): 164–178, 2008.

Chen, T. M., and Hu, L., “Internet performance monitoring.” In Proceedings of the IEEE. 90(9): 1592-1603, 2002.

Clement, J. and Selvam, M., “Service Quality Gaps: A Retro Analysis Academic.” Open Internet Journal. 18(1): 2017 Retrieved from http://www.acadjournal.com/2006/V18/Part7 /p1/ on 18/03/2017 @ 06:01am.

Delone, W. H. and McLean, E. R., “The DeLone and McLean model of information systems success: a ten-year update.” Journal of management information systems. 19(4): 9-30, 2003.

Farrell, A., “Measuring Service Quality using SERVQUAL.” Retrieved from http://www.farrell-associates.com. au/BSOM/Papers/SERVQUAL.doc on 18/03/2017 @ 06:12am.

Foko, T., Thulare, T., Legare, L., and Maremi, K. (2017). Information and communication technology platforms deployment: Technology access reaches South African rural areas. In 2017 IST-Africa Week Conference (IST-Africa) (pp. 1-9). IEEE.

Folz, D. H., “Service quality and benchmarking the performance of municipal services.” Public Administration Review. 64(2): 209-220, 2004.

Ganiyu, R.A., “Perceptions of Service Quality: An Empirical Assessment of Modified SERVQUAL Model among Domestic Airline Carriers in Nigeria.” Acta Universitatis Sapientiae, Economics and Business. 4(1): 5-31, 2016.

Gilbert, G. R., and Veloutsou, C., “A Cross-industry Comparison of Customer Satisfaction”, Journal of Services Marketing. 20(5): 298-308, 2006.

Hess, E., and Timen, P., “Environmental friendliness as a marketing Strategy.” A Master’s Thesis in Business Administration, Submitted to the Internationella Handelshogskolan, Hogskolan I Jonkoping, 2008. Retrieved from http://www.diva-portal.org/smash/get/diva2:3591/FULL TEXT01.pdf on 18/03/2017 @ 06:34am

High Speed Experts, “Measuring Broadband Performance, 2007. Retrieved from http://ww w.highspeedexperts.com/measuring-broadband-performance on 22-06-2011 @ 06:41am.

Huston, G., “Measuring IP network performance.” The Internet Protocol Journal. 6(1): 2-19, 2003.

Jiang, J. J., Klein, G., and Carr, C.L., “Measuring Information System Service Quality: SERVQUAL from the other side. MIS Quarterly. 26(2): 145–166, 2002.

John, L., Odero, N., Nziku, J., & Njau, B. (2021). Gap analysis between expectations and perceptions of pregnant women attending Prevention of Maternal to Child Transmission of HIV services in a private referral hospital in northern Tanzania: A cross-sectional descriptive study. Plos one, 16(9), e0257771.

Johnson, R. L., Tsiros, M., and Lancioni, R. A., “Measuring Service Quality: A Systems Approach.” Journal of Services Marketing. 9(5): 6-19, 1995.

Kayeser, F. J., and Razzaque, A. M., “Service quality and satisfaction in the banking sector.” International Journal of Quality and Reliability Management. 31(4): 367-379, 2014.

Kettinger, W. J., and Lee, C. C., “Pragmatic perspectives on the measurement of information systems service quality.” MIS Quarterly. 21(2): 223–240, 1997.

Ko, C.H., and Chou, C.M., “Apply the SERVQUAL Instrument to Measure Service Quality for the Adaptation of ICT Technologies: A Case Study of Nursing Homes in Taiwan.” In Healthcare. 8(2): 108, 2020. DOI:10.3390/healthcare8020108.

Kumar, M., Kee, F. T., and Manshor, A. T., “Deter - mining the relative importance of critical factors in delivering service quality of banks: An application of dominance analysis in SERVQUAL model.” Managing Service Quality. 19(2): 211–228, 2009.

Liston, J.R., “Measuring User-Perceived Internet Performance in Multiple Locations.” A Ph.D. Thesis Submitted to the College of Computing, Georgia Institute of Technology in July of 2004.

Nawaz, M., Nazir, B., Jamil, M., Aftab, J., and Razzaq, M., “Service Quality in Public and Private Hospitals in Pakistan: An Analysis Using SERVQUAL Model.” Apeejay-Journal of Management Sciences and Technology. 4(1): 13 – 25, 2016.

Obilor, B. C., “Optimizing Internet Connectivity and Usage for Academic research and Communication: A Practical Information for University of Ibadan Network Users.” 2008. Retrieved from https://www.scribd.com/document/86186892/Obilor-Faculty-of-Science-Presentation-on-Internet-Network-Access# on 21-03-2017 @ 19:31pm.

Olson, S.T., “Quantitative evaluation of solution equilibrium binding interactions by affinity partitioning: Application to specific and nonspecific protein-heparin interactions.” Archives of Biochemistry and Biophysics. 286(1991): 533-545, 1991.

Osofisan, A.O., “Transformation of Data Dust to Data Gold.” An Inaugural Lecture Presented as a Professor of Computer Science, to the University of Ibadan, Ibadan, 2011.

Osunade, O., Adeyemo, A., and Osofisan, A.O., “NETBILL: An Economic Solution for Sale of Information” In Computer Association of Nigeria Conference Proceedings on Impact of e-Commerce on National Economy and Development (E-Commerce-ned). Eds S. Juwe, H.O.D. Longe and A.D. Akinde. (12): 65 - 180, 2001.

Park, S. J., Yi, Y., & Lee, Y. R. (2021). Heterogeneous dimensions of SERVQUAL. Total Quality Management & Business Excellence, 32(1-2), 92-118.

Parasuraman, A., Zeithaml, V. A., and Berry, L. L., “Reassessment of expectations as a comparison standard in measuring service quality: implications for future research.” Journal of Marketing. (58): 111-124, 1994.

Parasuraman, A., Zeithaml, V. A., and Berry, L. L., “Research Note: more on improving service quality measurement.” Journal of Retailing. 69(1): 140-147, 1993.

Peterson, L. L., and Davie, B. S., “Computer Network: A system Approach.” (5th eds.). Burlington, Massachusetts, USA: Morga Kanufmonn Publishers, 2011.

Petter, S., and DeLone, W., and McLean, E., “Measuring information systems success: models, dimensions, measures, and interrelationships.” European Journal of Information Systems. 17(3): 236-263, 2008.

Phiri, M. A., and Mcwabe, T., “Customers’ Expectations and Perceptions of Service Quality: The Case of Pick N Pay Supermarket Stores in Pietermaritzburg Area, South Africa.” International Journal of Research in Social Sciences. 3(1): 96-104, 2013.

Pitt, L. F., Watson, R. T., and Kavan, C. B., “Service quality: a measure of information systems effectiveness.” MIS Quarterly. 19(2): 173–187, 1995.

Rafique, I., Lew, P., Abbasi, M. Q., and Li, Z., “Information quality evaluation framework: Extending ISO 25012 data quality model.” International Journal of Computer and Information Sciences. 6(1): 1-6, 2012.

Rappaport, T. S., “Wireless Communications: Principles and Practice.” (2nd eds). USA: Prentice Hall, 2002.

Raza, S.A., and Umer, A., Qureshi, M.A., and Dahri, A.S., “Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model.” The TQM Journal: 1-25, 2020. DOI 10.1108/TQM-02-2020-0019.

Roddy, D., “Satellite Communications” (3rd eds). Bronson, TX, USA: McGraw-Hill, 2001.

Rolstadas, A., and Andersen, B., “Enterprise modeling: Improving global industrial competitiveness.” (560), 2000, New York: Springer Science & Business Media.

Seddon, P. B., “A re-specification and extension of the DeLone and McLean model of IS success.” Information Systems Research. 8(3): 240–253, 1997

Shahin, A., “SERVQUAL and model of service quality gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Services.” Retrieved from http://www.qmconf. com/Docs/oo77.pdf on 12-01-2017 @ 03:15am

Shahin, A., and Dabestani, R., “Service quality improvement based on gap correlation analysis with a case study in a four-star hotel.” International business research. 3(3): 40-46, 2010.

Shi, Z., and Shang, H., “A Review on Quality of Service and SERVQUAL Model.” In the Proceedings of the 7th International Conference (HCIBGO 2020) held as Part of the 22nd HCI International Conference, HCII 2020, in Copenhagen, Denmark, July 19–24, 2020 (pp. 188 - 204), 2020. Springer Nature Switzerland. DOI: 10.1007/978-3-030-50341-3_1.

Singh, R., and Khanduja, D., “SERVQUAL and Model of Service Gaps: A Framework for Determining and Prioritizing Critical Factors from Faculty Perspective in Higher Education.” International Journal of Engineering Science and Technology. 2(7): 3297 - 3304, 2010.

Tao, Y., Guo, S., Shi, C., and Chu, D., “User Behaviour Analysis by Cross-Domain Log Data Fusion.” IEEE Access. (8): 400-406, 2019

Published
2022-09-15
How to Cite
Ojebode, M., Akhigbe, B. I., & Osofisan, A. (2022). SERVQUAL: A Measurement Approach for Quality of Internet Services in a Nigerian University. Ife Journal of Technology, 28(1), 1-13. Retrieved from http://ijt.oauife.edu.ng/index.php/ijt/article/view/169